Contextualising social capital in online brand communities Published in: Journal of Brand Management (2018) Written by: Stephanie Meek
Social Capital and Social Media
Collapse of an online social network: Burning social capital to create it? Click Here to Access the Article Published in: Social Networks
Social Capital and Consumer Engagement
The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities Written by: Jana Lay-Hwa Bowden, Jodie Conduit, Linda D.
Social Capital and Public Relations
Capital as the lens that Bourdieu Pierres through: Public relations, social theory, and rhetoric Written by: Justin N. Bonanno Published in: