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07 May 2018

Social Capital and Consumer Engagement

The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities

Written by: Jana Lay-Hwa Bowden, Jodie Conduit, Linda D. Hollebeek, Vilma Luoma-aho, Birgit Andrine Apenes Solem

Book Editors: Kim A. Johnson and Maureen Taylor

2018

Click Here to Access the Chapter

Filed Under: Communications, Economics/Economic Development, Technology

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